Financial FactorsHow are EMI options and buy-now-pay-later schemes transforming consumer purchasing behavior?Equated Monthly Installment (EMI) options and Buy-Now-Pay-Later (BNPL) schemes have risen to prominence, offering a novel approach to...
Financial FactorsWhy is value-for-money a predominant factor in modern consumerism?The mantra of ‘value-for-money’ is echoing louder than ever in the chambers of modern consumerism. It has become the anchor around which...
Financial FactorsHow do discounts and sales affect consumer decisions?In the diverse and dynamic landscape of the marketplace, discounts and sales act as powerful magnets, drawing consumers towards products...