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What role does emotion play in consumer purchasing decisions?

Emotions are the threads that weave through the fabric of our decision-making processes, particularly when it comes to consumer...

How does cognitive bias influence shopping habits?

Cognitive biases are the unseen architects of our decisions, silently swaying the pendulum of choice even in mundane shopping scenarios....

Why do consumers prefer one brand over another?

In today's saturated market, countless brands vie for the attention and loyalty of consumers. Yet, amidst this deluge of options, many...